How Buyer Sentiment Data Can Improve Your Team’s Performance

The terms ‘buying behavior’ or ‘buying signals’ refer to actions prospects take when completing a purchase. These behaviors often drive any sales process forward and more specifically, infer how your sales reps should sell. Particular actions, such as clicks, opens and reply rates, indicate the ‘how’, the ‘what’, and the ‘when’ of buyers wanting to buy.

The question is — can these activities or ‘vanity metrics’ accurately show a buyers’ emotion or sentiment? show more


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